STEVE MOSS

 

PROFILE:

A personable and conscientious Search Executive with 4 years+ Search Engine Optimisation (SEO) and Pay Per Click (PPC) experience.  I am looking to pursue further challenging yet fulfilling opportunities in Search Engine Marketing, crafting effective business solutions with a combination of industry systems and Internet technologies building upon my experience to date.                                                                                                                        
                                                                                                                                                                                               

DATE OF BIRTH:                                     20th March 1981

NATIONALITY:                                        British

EDUCATION & QUALIFICATIONS:

September 2002 – June 2006                     University of Gloucestershire

                                                                BSc (Hons) E-Commerce Systems and Information Technology

                                                                Classification: 2:1

 

April 2000 – June 2002                             

Home-based Correspondence course via the National Information Technology Learning Centre (NITLC).

MOUS – Microsoft Office User Specialist - gaining the Microsoft Office Masters Certificate and an Internet Services Project Diploma, having designed my own fully functioning E-Commerce website utilising the programming languages of HTML, JavaScript, and ASP.  This was produced with full documentation and is available to view at http://fw29160.student.nitlc.com/index.asp.

                                                               

Qualification Gained:   MOUS Masters Certificate (now renamed the MOS Masters Certificate)

HTML and JavaScripting Certificate
Active Server Pages Certificate
E-Commerce Certificate                             
ISPD (Internet Services Project Diploma) Certificate                                       

September 1999 - June 2001                      University of Bath

                                                                HND SPORTS SCIENCE

Classification: Merit

 

September 1997 - June 1999                      New College, Wiltshire

                                                                GCE ‘A’ LEVEL:       Sports Science           D

September 1992 - June 1997                      Highworth Warneford Comprehensive School, Wiltshire

                                                                GCSE:     9 GCSE’s at Grade A  - C including English, Maths, and Science.

 

 

 

WORK EXPERIENCE:

 

January 2008 – Present                             Freelance Search Engine Optimisation & Pay Per Click Specialist/Consultant

• Freelance Search Engine Optimisation (SEO) and Pay Per Click (PPC) Contracting at Search Marketing agencies undertaking SEO Strategy and Planning, Proposal Document Creation, Attending Pitch Meetings, SEO Client-facing Meetings, SEO Analysis, SEO Keyword Research/Analysis, SEO Copywriting, Website Usability and Validation, Link-Building Campaign Creation, Management and Analysis and CMS Website Updates (i.e. Producing unique Page Titles, Description META Tag content and Heading Tags).  CMS systems used include: Joomla, WordPress & Office Live
• Pay Per Click (PPC) Strategy and Campaign Creation, Management and Analysis using Google Adwords, all keyword types, Ad Copywriting and Landing Page Optimisation. Clients have been in the following sectors: Medical, Sports Equipment, Franchising, Domestic Cleaning and Telecommunications.
• Compilation of SEO and PPC audit reports with improvement recommendations.
• SEO and PPC Clients have been in the following sectors: Personal Training, Finance, Travel, Motor Sport, Education, Property, Business Intelligence, Electronics, Online Recruitment and TV Advertising & Production and Glasses Repair to name a few.

 

February 2007 – December 2007                Online Planner at True Digital

• Pay Per Click (PPC) campaign creation, management and analysis using Google Adwords, using all keyword types, ad copywriting and landing page optimisation.
• Search Engine Optimisation (SEO) and Shopping Comparison campaign planning, analysis and compiling reports with improvement recommendations.
• Managing, compiling and conducting True Digital’s clients’ monthly reporting using the IndexTools, Urchin and Google Analytics statistical reporting applications.
• Creation and management of the weekly Digital Industry reporting.
• Presentation of the current aspects of Search Marketing to True Digital’s clients.

 

December 2006 – February 2007                Associate SEO & PPC Consultant for Strategy Consulting              Contract

• Targeted link-building campaign creation and management.
• SEO campaign research, analysis with improvement recommendations.
• Pay Per Click (PPC) campaign creation, management and analysis using Google Adwords, using all keyword match-types, ad copywriting, and landing page optimisation.

 

July 2006 – December 2006                       Internet Marketing Executive for MICE TMM                 Contract

• Managed several Pay Per Click (PPC) accounts for brands including Ford, Cadogan Holidays, Snowline and VIP, and lastly, Libra Holidays.  This involved the use of Google Adwords and optimisation of campaigns, keywords, ad titles, ad copy and landing pages in addition to compiling weekly and monthly statistical reports and analysis.

 

October 2004 – September 2005                E-Marketing Executive at Bellwood Prestbury International

• Managed the company’s online marketing campaigns via utilising Google Adwords, Overture (now Yahoo!) Search Marketing and Lycos keyword-targeted advertising tools.
• Undertook daily analysis of PPC figures, conducting bid updates and compilation of weekly and monthly reports of PPC data and established new Google Adwords campaigns via careful research, planning, analysis, tailoring, ad creation and keyword selection to aid company growth via the Internet. 
• Liaised with prospective and current clients and created further business opportunities/partnerships for the company to enter into.

 

SKILLS AND ACHIEVEMENTS:               

 

COMPUTING:           RSA Computer Literacy and Information Technology Stage 1.

                                Competent with various software packages including Microsoft Word and Excel.
                                OCR Certificate in Spreadsheet Design (102) module from the Cambridge Information Technology Certificate.
                                OCR Certificate in Database Design (103) module from the Cambridge Information Technology Certificate.
                                OCR Certificate in Global Communications (124) utilising HTML programming, from the Cambridge Information Technology Certificate.

LANGUAGES:           English and German
               
SPORTS:                 CCPR   Community Sports Leaders Award.
                                NCF National Coaching Foundation Award.
                                Duke of Edinburgh   Bronze Award.
                                Football Junior Team Manager’s Award.
I represented my secondary school in football for five years and my College First XI Football Team for 2 years.
I also represented my secondary school in athletics for two years, in 1500 metre running, where I finished third in the County finals in 1993. 
I ran coaching sessions for the Year 11 Girls football team.
I represented my local football team (Highworth) from Under 10s until Under 18s and also played for Shrivenham Football Club when 15 and 16.

 

FIRST AID:              St John’s Ambulance Three Cross Award.

OTHER:                   Hold a clean full UK driving licence.

HOBBIES AND INTERESTS:

 

• I enjoy watching and playing football, regularly attending home games at Arsenal Football Club.  I also endeavour to keep fit via running and attending the gym, and find that sport is a great way to socialise.
• I also enjoy keeping up-to-date with current issues within the SEO, PPC, E-Commerce and I.T. sectors via reading the BBC Technology website and Internet news feeds for SearchEngineWatch, SEOmoz, Sphinn, Search Engine Land, SEO Book, Search Engine Round Table, SitePoint, SearchDay and SEO Chat amongst others.

REFERENCES:         Available upon request.